I was running behind on putting together today’s newsletter when I came across a story discussing the new OpenAI ChatGDP program.
My web designer recently asked me to create a lead magnet for my upcoming website relaunch, and I just completed it.
Since my target audience is restaurant operators, the title of my lead magnet is: How to Boost Restaurant Profits and Customer Counts Overnight.
Mysterious, right? I hope so. LOL.
So, to elaborate further on the steps I took to create the lead magnet (and the reasons behind them), I brought in OpenAI’s ChatGPT. The below text was written by the computer in less than 20 seconds.
Scary or fantastic? I haven’t decided yet.
[[BELOW TEXT PRODUCED BY CHATGPT]]
A lead magnet is a piece of content or an offer that is designed to attract potential customers and encourage them to provide their contact information in exchange for the lead magnet. This information can then be used to nurture the leads and turn them into paying customers.
Creating a strong lead magnet is an essential part of any successful inbound marketing strategy. A good lead magnet will not only attract potential customers, but it will also provide valuable information or resources that will help to establish your brand as an authority in your industry.
There are several key steps to follow when creating a lead magnet:
Identify your target audience: The first step in creating a lead magnet is to identify your target audience. This will help you to tailor the content of your lead magnet to the specific needs and interests of your potential customers.
Determine the value of your lead magnet: Your lead magnet should provide value to your potential customers. This could be in the form of valuable information, exclusive access to resources, or other perks that will appeal to your target audience.
Choose the right format: There are many different formats that you can use for your lead magnet, including ebooks, guides, webinars, and email courses. Choose the format that will best suit the needs and preferences of your target audience.
Create compelling content: Once you have chosen the format for your lead magnet, it's time to create the content. Be sure to provide valuable, informative, and engaging content that will appeal to your target audience and encourage them to provide their contact information.
Promote your lead magnet: Once you have created your lead magnet, it's important to promote it effectively. This could include using social media, email marketing, and other forms of digital marketing to reach your target audience and encourage them to sign up for your lead magnet.
By following these steps, you can create a compelling lead magnet that will help to attract potential customers and grow your business.
[[END OF CHATGPT TEXT]]
So, what’s your impression?
Have you ever tried AI-created content?
I’ve dabbled with other AI programs to generate ideas, but most spit out some pretty bad copy. This one, I will admit, is pretty good.
I wouldn’t let AI write for me professionally, but I think it’s a good jumping-off point when you’re having a hard time getting started on a project.
See you next Friday!
—Liz